Persepsi Karyawan terhadap Gaya Komunikasi Pimpinan: Studi Kasus pada Perusahaan Ritel Lokal

Salma Anisa Pertiwi

doi:10.62952/jarum.v2i3.86

Authors

Salma Anisa Pertiwi

DOI:

https://doi.org/10.62952/jarum.v2i3.86

Abstract

Penelitian ini mengeksplorasi persepsi karyawan terhadap gaya komunikasi manajerial pada perusahaan ritel lokal. Dengan menggunakan pendekatan studi kasus kualitatif, data dikumpulkan melalui wawancara mendalam dengan karyawan, observasi interaksi sehari-hari, serta analisis dokumen internal. Temuan penelitian menunjukkan bahwa gaya komunikasi yang terbuka, asertif, dan empatik berdampak positif terhadap kepercayaan karyawan, kepuasan kerja, serta kohesi tim. Sebaliknya, gaya komunikasi yang otoriter dan tidak jelas cenderung menimbulkan kesalahpahaman serta menurunkan keterlibatan karyawan. Penelitian ini memberikan kontribusi pada literatur komunikasi manajerial dengan menghadirkan wawasan kontekstual mengenai praktik komunikasi dalam organisasi ritel di negara berkembang.

Kata kunci: gaya komunikasi, persepsi karyawan, kepemimpinan, ritel, studi kualitatif.

Downloads

Download data is not yet available.

References

L. R. Men, C.-W. Tsai, and Y. Chen, “Fostering employee trust via effective supervisory leadership communication,” Frontiers in Psychology, vol. 12, p. 671785, 2022. doi: 10.3389/fpsyg.2021.671785.

X. Zhu, B. Zhang, and L. Shen, “How does information sharing of a supervisor influence the family-like employee–organization relationship and proactive change behavior?,” Frontiers in Psychology, vol. 12, p. 739968, 2021. doi: 10.3389/fpsyg.2021.739968.

S. Wu, L. Li, and W. Li, “Thanks for your recognition, boss! How voice endorsement of supervisors affects employees’ mood and work engagement,” Frontiers in Psychology, vol. 12, p. 706501, 2021. doi: 10.3389/fpsyg.2021.706501.

J. Ramírez-Lozano, R. Peñaflor-Guerra, and V. Sanagustín-Fons, “Leadership, communication, and job satisfaction for employee engagement and sustainability of family businesses in Latin America,” Administrative Sciences, vol. 13, no. 6, art. 137, 2023. doi: 10.3390/admsci13060137.

E. Olsson and L. Wallo, “Desirable leadership: A qualitative study of the perspectives of young adults in the retail sector,” Economic and Industrial Democracy, 2025. doi: 10.1177/11033088251321298.

M. Frazer, “Assessing retail leadership maturity via an HR lens,” South African Journal of Human Resource Management, vol. 23, a2890, 2025. doi: 10.4102/sajhrm.v23i0.2890.

R. Jämsen, E. Pekkala, and P. Ojala, “Employees’ perceptions of relational communication in full-time remote work,” Computers in Human Behavior, vol. 136, art. 107402, 2022. doi: 10.1016/j.chb.2022.107402.

V. Braun and V. Clarke, “Using thematic analysis in psychology,” Qualitative Research in Psychology, vol. 3, no. 2, pp. 77–101, 2006. doi: 10.1191/1478088706qp063oa.